A lot can change in 10 years and we witnessed some incredible changes in the beauty in this tree during the 2010s. Can you even remember the time when Kylie Cosmetics wasn’t around? Kylie Jenner was only 12 ten years ago and the way we applied makeup was a lot different.
Here are some of the beauty trends that were huge over the last decade.
Dark Lips
The 2010s began with the rise of dark lipsticks. All shades of red, purple, and even black became wearable for virtually any occasion.
Nail Art
Somewhere around 2013, we became bored with solid color nails and start exploring the wonderful world of nail art. You can still see millions of nail art videos around Instagram these days.
Contouring
The trend of countering was started by Kim Kardashian and quickly became something you absolutely need to know if you’re into makeup.
Unicorn Makeup
By 2016, we were so used to colorful makeup that it simply had to evolve. Brands started releasing incredible makeup palettes with colors inspired by unicorns, mermaids, and other mythical creatures.
Skincare
Skincare trends have changed as well. Korean products became extremely popular and girls around the world suddenly made face masks a standard part of their skincare routines. Skincare became a lot more important as young girls and women started to realize its importance for health and beauty.
