The pandemic has been a difficult time for everyone, especially frontline healthcare workers who have had to be away from their families and put their lives on the line to help those suffering from COVID-19. And to be completely honest, they don’t get the credit they deserve. Reebok has decided to change this by honoring frontline workers in a campaign for their new capsule collection, Reebok x Wonder Woman 1984.
The collection was created in partnership with DC and Warner Bros. Consumer Products before the much-anticipated release of Wonder Woman 1984, which is set for December. The campaign highlights six nurses from Boston, where Reebok is headquartered. The real-life superheroes featured are Taylor Meyer (nurse practitioner), Vilma Pacheco (nurse practitioner), Kathryn D’Innocenzo (emergency room nurse), Suki Stiles (registered nurse), Cassie Moy (registered nurse), and Solange Rosa (emergency room nurse).
″These nurses are on the frontlines fighting the first global pandemic of the century day in and day out by risking their lives to save others,″ Caroline Machen, vice president of global marketing at Reebok, said in a statement. ″While they might not see themselves as real-life wonder women, we do.”
To accompany the release of the collection, Reebok created a mini-documentary sharing the nurses’ experiences working on the frontline during the pandemic as well as the challenges they’ve faced along the way.
The Reebok x Wonder Woman 1984 collection is available in unisex, women’s, and kids’ sizes and it features the brand’s iconic looks with a Wonder Woman twist. The items include gold high-top sneaker with WW emblazoned on them, classic leggings in gold, graphic tees, sports bras, and a matching track jacket and pants set with Wonder Woman logos.
You can shop all the looks on Reebok’s website and be sure to gear up before the premiere of the film!
