The It girl of the moment, Hailey Bieber (Baldwin) is officially the first face of Levi’s 501. Levi’s and the model are dropping a collection just in time for Coachella. It’s all about the signature quality denim, combined with fun, vibrant details.
“Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. She’s a real authentic fan. It never felt right before but we love Hailey’s energy and optimism. It felt like the right time to associate a face with 501,” says Jennifer Sey, chief marketing officer of Levi Strauss and Co.
Hailey Bieber is a natural choice as the face of the brand’s original blue jean line. This star has been wearing their designs for so long now. The 501 is the first-ever pair of jeans designed by the founder in 1873.
Bieber included very chic details on the denim, such as neon splatter on the shorts, and her name on the jeans. Fans from all over the world can actually customize their Levi’s denim pieces in Levi’s Tailor Shops. If you are planning on attending a festival this season you might want to check the full collection.
