Vegan makeup is at it’s prime and it’s finally on par with other makeup. It’s cruelty-free and delivers the long-lasting coverage you need all day. Many high street makeup brands have started producing vegan-friendly products, but these brands are completely vegan and they’re worth checking out.
E.L.F Cosmetics can be found at your local drugstore and they’re super-affordable. There’s something for all makeup lovers including jelly lip glosses and glittery eyeshadows. The brand updated its formulas and replaced beeswax and lanolin with synthetic alternatives to make it 100% vegan.
KVD Vegan Beauty
Previously Kat Von D Beauty, but changed after the makeup artist left the company, the brand still features edgy packaging and bright colors. The brand’s been vegan since 2010 and the products are high-coverage. Our favorites are the Tattoo Liner and Everlasting Liquid Lipsticks.
If the whimsical packaging isn’t enough to grab your attention, perhaps the glitter will do the trick. The brand, inspired by unicorns, has been cruelty-free since it launched and it became fully vegan in 2012. You have to try the Venus 3 Eyeshadow Palette.
Finding the perfect foundation is hard and with Cover FX, created by a former chemist at MAC Cosmetics, you can mix and match the products until you find the right fit. The primers are designed for every skin type and the custom highlighter drops can be mixed into any product.