Top 5 low-cost generic beauty brands

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Not all of us have the funds or even the desire to buy designer beauty products (La Mer, at hundreds of dollars a pop for a moisturizer, we’re especially talking to you!). However, it doesn’t mean that we can’t benefit from great, trusted brands at a reasonable price.

Just like fashion designers often realize they need to provide high street options in addition to their couture or high-priced ready-to-wear lines (examples include Marc by Marc Jacobs, Versus Versace, and Michael by Michael Kors), pharmacies and beauty retailers alike have been adding generic/diffusion lines to their current offerings in order to tap into the low-cost beauty market.

Without further ado, here are our top 5 picks for the best low-cost general beauty brands currently on the market:

Sephora Collection

https://www.instagram.com/p/BeA0k9qFvFT/?tagged=sephoracollection

Ulta Collection

Up & Up (Target)

Beauty 360 (CVS)

https://www.instagram.com/p/BdJZVBfA0GV/?tagged=beauty360

Skin + Pharmacy (CVS)

https://www.instagram.com/p/xYHL6FCFQz/?tagged=skinpharmacy