There are many aspects of products that deem them worthy of buying, including but not limited to overall quality and value for the price. In today’s day and age, however, one aspect of the point of purchase is climbing up the charts in terms of one’s desire to actually go ahead and buy the product: its packaging, and thus how Instagrammable it is.
In terms of beauty purchases, this phenomenon is not totally out of the blue. After all, aesthetics obviously play a major role in the beauty market, and smart brands clearly do all in their power to amplify the ideas and feelings of luxury, pleasantry, and sensory pleasure.
If you want to choose your beauty purchases partially based on how great its packaging is, then definitely consider buying from one of these top of the line beauty brands:
Glossier
https://www.instagram.com/p/BeiEylgHOBB/?tagged=glossier
Benefit
Too Faced
https://www.instagram.com/p/BeiFX-aHOKs/?tagged=toofaced
Aerin Cosmetics
https://www.instagram.com/p/zqC5BOtgQL/?tagged=aerincosmetics
Diptyque
https://www.instagram.com/p/BeiHAOtBhOo/?tagged=diptyque
