The “Clueless” Pop-up Experience Will Celebrate the Film’s 25th Anniversary

Alicia Silverstone and Stacey Dash in
Alicia Silverstone and Stacey Dash in "Clueless"

Can you believe Clueless was released 25 years ago? It’s hard to imagine that it’s been that long since the iconic film, which we are still quoting today, was released. To celebrate the 25th anniversary, a pop-up experience is being opened in Los Angeles.

You can now chill with your homies from the minds behind Saved by the Max, Good Burger, The Peach Pit, and the Breaking Bad experience. “As If!” will be open for a limited time starting March 31 to May 8 on Santa Monica Blvd.

“As If!” will feature set recreations that are perfect for any photo opt, “Cher-able” bar snacks created by Chef Royce Burke, and a shop with official merchandise.

Clueless was released in 1995 and Alicia Silverstone, Stacey Dash, Paul Rudd, Donald Faison, Elisa Donovan, Breckin Meyer, and Jeremy Sisto starred in the film. To mark the 25th anniversary, a re-release is set for May in select theatres throughout the U.S.

Derek Berry, one of the concept’s partners said, “We are like ‘totally butt crazy in love’ with the chance to bring the world of Clueless to life. “It’s truly one of those films that has stood the test of time and cult fandom. With the anniversary quickly approaching there was no better team than ours to honor this beloved teen classic and bring Cher’s world to life. To miss out would have just been way harsh.”

We’re sure tickets for the pop up will sell out quickly, so make sure you purchase yours as soon as possible.