Celebrities are launching makeup brands and products at speed fans are struggling to keep up with. From lip kits to foundations to liquid, these are the best celebrity makeup lines that are changing the makeup game.
Fenty Beauty ✿ Rihanna
Possibly the most famous celebrity makeup line of them all, Rihanna’s brand Fenty Beauty launched in 2017 changed the makeup game forever. According to makeup guru Jeffree Starr, Rihanna’s Fenty “rarely ever misses”. The brand has become universally recognized for its diversity and inclusivity to makeup wearers of all skin shades. With a whopping fifty different foundation colors, no other makeup line has come close to Rihanna’s consideration for women around the world.
Haus Labs ✿ Lady Gaga
While Lady Gaga’s foundation line Haus Lab is modeled to mature skin makeup wearers, it is also vegan, gluten-free, and hypoallergenic. This foundation suits everyone’s makeup needs and desired coverage. Launched at the end of 2022, Gaga’s relaunched company has gripped the internet. Makeup expert and TikToker Michelle Spieler described the foundation as a “second skin”.
Kylie Cosmetics ✿ Kylie Jenner
Kylie Jenner may be famous for being famous, but her brand Kylie Cosmetics is no less adored than any other name on this list. There was mass hysteria, global sellouts, and nonstop talk when Kylie dropped her lip kits a few years ago. Reasonably priced but still high quality, Kylie’s brand will keep expanding and fans will almost definitely keep buying her products.
Rare Beauty ✿ Selena Gomez
Despite being the newest of the bunch, Rare Beauty by Selena Gomez is still making an enormous splash on social media with glowing reviews. With more of a focus on lip and liquid blush products, Selena has found her niche in the makeup market. She has also set herself apart from her celebrity counterparts by concentrating on the effects of the beauty industry on mental health.
