Sometimes celebrity brand collaborations don’t quite cut the mustard if the person behind it isn’t totally invested in every aspect of the line they’re collaboratively launching. A number of celebrities as of late, however, have become business gurus in their own right by putting their hearts and souls into new business ventures that require much more than just a famous name in order to sustain sales and make worthy products.
Take a look at the following celebrity beauty brands that we’ve tried, tested, and approved with five stars and glowing recommendations all around:
Honest Beauty by Jessica Alba
KKW Beauty by Kim Kardashian West
Kora Organics by Miranda Kerr
KVD Beauty by Kat Von D
Josie Maran Cosmetics by Josie Maran