Selena Gomez Just Announced When Her New Beauty Line Will Drop

Selena Gomez. Photo by Variety/Shutterstock (10477689s)

Selena Gomez has finally shared when her new beauty line will be dropping. And it is sooner than you might think.

Gomez recently announced that she will be launching her own beauty line. The company will be called Rare and will be available online and in selected Sephora stores across North America and Mexico.

Gomez is the latest A-list celebrity to join the bandwagon and release her own beauty line. Lady Gaga recently launched Haus Labs on Amazon and Rihanna has had huge success with Fenty Beauty.

Rare was due to drop earlier this summer but due to the pandemic, things have been put on hold. Now, she has confirmed that the collection will drop on September 3.

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and,” she wrote on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

In her latest teaser, Gomez shares her hopes that Rare will be a beauty brand. She hopes that we can “stop comparing ourselves to each other and embrace our own uniqueness.”

You can find out more information on the official Rare Beauty site.