Pantone Has Chosen the Color of the Year 2020

By
Ann K
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Pantone Color Institute picks the trendiest color of the year every December and has announced the Color of the Year for 2020 and it’s 19-4052 Classic Blue.

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By extending the sensory reach of PANTONE 19-4052 Classic Blue, Pantone is hoping to reach a greater diversity of people to provide everyone with an opportunity to engage with the Color of the Year 2020 in their own unique way. Pantone partnered with @weareFirmenich, the world’s largest privately-owned fragrance company to create the essence of the “smell” of PANTONE 19-4052 Classic Blue. The scent of PANTONE 19-4052 Classic Blue is a fragrant contemplation of where sky and sea meet – a boundless blue where there is no end. The scent first opens with notes of blue water and sea salt lifted by airy sky. An accord of a fluffy cloud combines with water lily and seaweed, with notes of blue musk, soothing minerals, and ocean timber for depth, calm and a reassuring finish. The smell of PANTONE 19-4052 Classic Blue is brought to life through a candle that will transport you into a state of contemplation and a feeling of optimism for the future. #Pantone2020

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“Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era,” Pantone describes Classic Blue on their website. We can also read that the color resembler the sky at dusk and highlights our desire for a stable foundation “on which to build as we cross the threshold into a new era.”

Pantone started choosing Color of the Year 20 years ago, in 1999 with Cerulean, a shade of blue that was dubbed the color of the new millennium. Ever since then, the Pantone Color of the Year has been a major influence on fashion, interior design, and many other aspects.

The experts from Pantone use current trends and various socioeconomic conditions to predict the trendiest color every year, and once they announce it, we quickly start seeing it everywhere.

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