The list of celebrities with their own beauty brands is getting longer by the day, and Lauren Conrad is the latest person to throw her hat into the ring. The reality star entered the cosmetics scene with her eco-friendly, clean, and vegan brand Lauren Conrad Beauty.
This project was born out of her desire to create an eco-friendly beauty brand that will make people feel confident and look great at the same time.
“We’re committed to creating beautiful products that are clean, environmentally-friendly, ethically-sourced, and vegan so you can feel good about what you’re putting on your skin. It’s time to fall in love with your beauty routine again,” says Conrad in a press release.
The launch of Lauren Conrad Beauty took everyone by surprise because she wasted no time teasing it before dropping an entire collection online. The first drop features a black liquid eyeliner, lip and cheek tint, liquid highlighter, lipstick, and lip gloss—all priced at under $30.
You can shop for the products here.
