It’s been a while since Kylie Cosmetics shared a new makeup collection with the world, but the mastermind behind it is finally ready for a comeback. Kylie Jenner recently introduced her fans to a new version of her iconic lip kits, which happen to be vegan and smudge-resistant.
Lip kits were the product that put this brand on the map after it originally launched in 2015 under the name Kylie Lip Kits. The revamped version of the product that kicked off Jenner’s climb to the top is here, and it’s even better than the original.
The brand’s official statement describes the new lip kits as their “most comfortable matte formula ever” and explains that they used “all clean and vegan ingredients plus a few extra skin-loving ingredients to give you guys the best of the best.”
Kylie Cosmetics’ fan-favorite shades will be refreshed and reformulated. When the brand’s lip lineup returns with a makeover, it’s expected to feature 32 matte singles, 30 high glosses, 37 lip kits, among other products. They’re expected to feature a non-sticky finish and be comfortable, long-lasting, and budge-resistant.
The rebrand comes almost two years after Coty bought the majority stake in Kylie Cosmetics and it still doesn’t have an official launch date.
