In the ever-evolving realm of social media, child influencers—or “kidfluencers”—have carved out a significant niche, captivating audiences worldwide. However, beneath the curated content and viral videos lies a murky underbelly that Netflix’s latest documentary, Bad Influence: The Dark Side of Kidfluencing, brings to the forefront. Released on April 9, 2025, this compelling three-part series delves into the unsettling experiences of young personalities entangled in the pursuit of online fame.
The Story Behind the Screen
At the heart of the documentary is 17-year-old Piper Rockelle Smith, a former pageant star and YouTube sensation, and her mother-manager, Tiffany Smith. Piper’s channel, known for its engaging content featuring a group of young performers dubbed “the Squad,” amassed millions of followers and reportedly generated over $500,000 monthly. However, the glossy exterior masked a troubling reality. In 2022, 11 former Squad members filed a lawsuit against Tiffany Smith, alleging emotional and physical abuse. These claims culminated in a $1.85 million settlement in 2024, though Tiffany denied any wrongdoing. Piper and her mother did not participate in the documentary.
Why This Documentary Matters
Bad Influence sheds light on the darker facets of the kidfluencing phenomenon, raising critical questions about the ethics of featuring children in monetized online content. The documentary reveals instances where staged pranks crossed into cruelty, a lack of transparency with parents, and immense pressure placed on young influencers to achieve virality. Former Squad members and their families recount traumatic experiences, highlighting the exploitation and manipulation they endured.
The Ethical Quandary of Kidfluencing
The rise of child influencers has outpaced the development of appropriate labor protections, leaving a regulatory void. Unlike traditional child actors, who operate under stringent labor laws, kidfluencers often lack such safeguards, making them vulnerable to exploitation. Bad Influence underscores the urgent need for industry-wide standards to protect these young content creators from potential abuse and to ensure their well-being in the digital spotlight.
How to Watch “Bad Influence”
For those interested in exploring this eye-opening documentary, Bad Influence: The Dark Side of Kidfluencing is available for streaming exclusively on Netflix. The series offers a profound examination of the complexities and ethical dilemmas inherent in the world of child influencers.
Final Thoughts
Bad Influence serves as a poignant reminder of the responsibilities that come with digital fame, especially when minors are involved. It calls for a collective reflection on the content we consume and the imperative to advocate for the protection of young individuals navigating the uncharted waters of social media stardom.
