Jennifer Lopez has been teasing a secret project for weeks and she’s finally announced that she’s launching her own beauty brand, J.Lo Beauty.
Lopez shared the news via an Instagram post in which she wore a full face of makeup with bronzer, lip gloss, and eye shadow and she captioned it “Sunset glow… #JLoBeauty coming soon.”
At the beginning of the month, J Lo posted a video asking fans to guess what she was working on saying, “I’ve been shooting a video for the past two days, and I should be sleeping right now,” she says. “But I don’t know, maybe I’m excited to get back to the set.”
Page Six reported that Lopez filed the J.Lo Beauty trademark last December for “moisturizers, cleansers, soaps, gels, lotions, serums, masks, and both face and body creams.”
No other information has been revealed about the new beauty line, but when more details are revealed, we’ll be sure to let you know.
Lopez joins other celebrities including Rihanna, Kim Kardashian, Kylie Jenner, Ariana Grande, Lady Gaga, Jessica Alba, Millie Bobby Brown, and Drew Barrymore who have ventured into the beauty business.
