Renowned California denim label J Brand teamed up with Victoria’s Secret model Elsa Hosk to create an exclusive eco-friendly jeans collection.
The beautiful model is not just a pretty face for this campaign, as she played a vital role in designing this sustainable line. She even had the honor of naming the range – it’s called #LittleJean collection.
“I’m proud to say that all the blue jeans in this collection use 90% less water in production, and the rest of the jeans use upcycled fabrics to cut down on waste,” Hosk stated.
The collection features 11 different pieces, among which are blazers and jeans. The brand used recycled materials and most advanced technological techniques for water treatment in creating #LittleJean collection.
When it comes to design, Hosk stated she tried to make something for every woman.
“For me a great jean is about the whole package—it’s got to have the fit, the wash, the cool-factor and flatter my body. In this collection it was so important for me to do a few different styles for every woman to feel great and comfortable and look amazing.”
This unique sustainable collection is now available online, with prices ranging from 220 to 1150 euros.
