There’s always been something truly refreshing and bold about Halsey’s makeup routine, so it’s not surprising to hear she’s the latest celebrity with her personal beauty brand. She started a cosmetic company called About Face, and here’s everything you need to know about it.
About Face is all about getting fun, creative, and daring with your makeup choices. According to the official press release, this brand creates “makeup made with integrity and intention, for all stages of life” and it’s built on the idea that “humans are weird, complex, and entirely beautiful because of it”.
About Face has a pretty impressive offering for a brand-new company. You can pick between a wide range of eye, face, and lip products. Matte lip colors are expected to become a huge hit, but the matte fluid eye paint and shadow sticks also look pretty promising.
The products from Halsey’s new makeup brand are already available for pre-order on www.aboutface.com. It will require a little bit of patience to get your hands on them since they won’t start shipping before January 25th, when this brand is officially set to launch.