Gwen Stefani Enters the Beauty Scene with Her Makeup Brand GXVE

Gwen Stefani was one of everyone’s biggest beauty muses of the 90s and early 2000s and it was just a matter of time before she launched her own makeup brand. That moment is finally here and you can replicate her signature look with products from the newly-launched GXVE line.

Stefani wouldn’t be who she is without her bold red lip, doe-eyed eyeliner, and tailored eyebrows, and you can finally copy her style. GXVE offers both skincare and makeup inspired by the singer’s signature looks, featuring everything from lipsticks and eyeshadow quads to eyeliner and brow pencils and makeup-priming face oils.

The beauty market is pretty overcrowded these days, but launching her own line was a no-brainer for Stefani. Before finding fame with No Doubt, she worked as a makeup artist for several department stores and went on to collaborate with multiple beauty brands after going solo, from L’Oréal Paris to Urban Decay.

“Music was something unexpected but makeup was something I’ve always done since I was a little girl. I don’t know why. I don’t know how, but it was born in me. I’ve always loved it,” Stefani told Elle.

GXVE is officially launching on March 3rd on the brand’s official website, and it’s coming to select Sephora stores one week later.