With almost 600k followers on Instagram, Brad Lau (aka LadyIronChef), is Singapore’s most celebrated foodie. His food and travel website, ladyironchef.com, is among the leading food and travel websites in Singapore, and as of 2020, his estimated net worth is around $60 million.
But when it comes to his review style, Lau likes to keep things simple. “There are only so many words you can use to describe certain foods, so I write based on my emotions,” he explained once in an interview with HungryGoWhere. “I try not to be too factual, as I want the people who have not tasted the food before to be able to relate to the descriptions.”
His work is also very thorough. “I always make it a point to inquire everything about the restaurant—from its chef, to its dishes, to the philosophy behind the cooking and its operating hours,” says Lau, explaining that this information allows for a comprehensive post-session review.
Oddly enough, his reviews don’t include star ratings. “I do not give a star rating for my reviews as I believe food is subjective,” he explains. “I always encourage my readers to try things with an open mind. ‘Food’ is definitely the most important criterion—I will eat at a place as long as it serves good food. It’s okay if it has crappy service and no ambiance.”
His Instagram page and accompanying website is a haven for foodies, both inside and outside of Singapore.