Fenty Beauty’s First Mascara is Finally Coming Our Way

Rihanna’s makeup line Fenty Beauty is a gift that keeps on giving, and its first mascara is almost here. This highly-anticipated product will give you the lashes of your dreams, and its release is only a few days away.

According to its official description, Full Frontal Mascara was designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls. It will officially launch on January 16th, at Fenty Beauty’s official website and at select Sephora, Harvey Nichols, and Boots locations.

The singer turned beauty mogul couldn’t wait to share this mascara with her fans, since it was always important for her to have a brush that allowed her to try out different looks, and Full Frontal Mascara made it possible.

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush,” Rihanna said in a statement.