The list of celebrities with their own beauty brands is pretty much never-ending, and it’s getting longer by the day. Jennifer Lopez is one of the latest A-list stars to hop on this trend, and here’s everything you should know about her skincare brand JLo Beauty before its launch.
Launch Date
The launch of this beauty brand is less than a month away—Lopez plans to release the first drop on January 1st, 2021. In addition to being available on jlobeauty.com, the products will make it to Sephora and Amazon on January 14th, 2021.
Brand Mission
According to the brand’s official logline, JLo Beauty is here to give you an “ageless glow that has no limits”. Lopez revealed that this brand has been 20 years in the making and launching it seemed like an obvious choice since she’s always getting questions about her skincare routine while promoting her movies and music.
Products
The first drop will include a total of eight products that have already been unveiled: Multitasking serum That JLo Glow and wonder cream That Blockbuster are among the most anticipated products, but the first drop will also include a face mask, moisturizer, eye cream, gel-cream cleanser, complexion booster, and dietary supplement.
