Everything We Know About the Selena Gomez Beauty Line

Selena Gomez. Photo by Chelsea Lauren/REX/Shutterstock (9637002ba)

Selena Gomez has become the latest celebrity to launch her own beauty line. Here’s everything we know about it so far.

What’s It Called?

The upcoming beauty line will be named after Selena’s recent studio album, Rare.

When and Where Is It Landing?

The new makeup line is launching in summer in Sephora stores across North America. No exact release date has been confirmed, but we are anticipating a June or July launch.

What’s The Line All About?

Rare Beauty is a brand created to help people feel comfortable in their own skin. Selena shared the idea behind her brand on social media.

“Rare Beauty isn’t about how other people see you — it’s about how you see yourself,” Gomez shared. “I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.

“I wanted to make a brand where you feel comfortable,” she added. “I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else… Sometimes that can feel a bit isolating.”