If you’re a dessert aficionado or a pop culture enthusiast (or both), brace yourself: Crumbl Cookies has teamed up with the iconic Kardashian-Jenner family to create a lineup of indulgent treats that are as glamorous as the celebrities who inspired them. From April 7 to 12, 2025, fans can indulge in six limited-edition flavors, each reflecting the unique tastes and personalities of Kris, Kourtney, Kim, Khloé, Kendall, and Kylie. Let’s dive into this delectable collaboration and explore the flavors that have everyone talking.
The Kardashian-Jenner Cookie Collection
Crumbl’s latest menu is a tribute to the Kardashian-Jenner matriarch and her five daughters, with each cookie crafted to embody their distinct styles:
- Kris’ Classic Yellow Layer Cake: A nod to timeless elegance, this treat features two layers of fluffy yellow cake swirled with decadent fudge frosting, topped with a smooth chocolate glaze, and finished with delicate chocolate curls.
- Kourtney’s Flourless Chocolate Cake: Embracing a health-conscious approach, this gluten-friendly chocolate cake is made without refined sugar, drizzled with velvety dark chocolate glaze, and crowned with tangy raspberries.
- Kim’s Snickerdoodle Crumb Cake Cookie: This cookie combines a soft snickerdoodle base smothered in melted white chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips, reflecting Kim’s sophisticated yet approachable style.
- Khloé’s Cookies & Cream Skillet Cookie: A gooey dark chocolate cookie loaded with cookies & cream pieces, crowned with scoops of fresh vanilla bean cookies & cream mousse, and finished with a drizzle of chocolate ganache, mirroring Khloé’s indulgent and bold personality.
- Kendall’s Cookie Dough Cupcake Cookie: This creation features a warm brown sugar cookie packed with rich semi-sweet chips, crowned with velvety cookie dough-inspired buttercream, crumbled cookie pieces, and topped with a signature Crumbl Cookie Dough Bit, capturing Kendall’s chic and trendy essence.
- Kylie’s Pink Confetti Sugar Cookie: A vibrant vanilla sugar cookie rolled in playful rainbow sprinkles and crowned with a trendsetting swirl of pink cake batter buttercream, embodying Kylie’s youthful and vibrant energy.
Fan Reactions: A Mixed Batch
The collaboration has sparked a variety of reactions from fans and customers. While many are excited to see their favorite reality TV family represented in cookie form, others have expressed reservations. Some shoppers have voiced concerns over the brand’s direction, citing issues like high prices, overly sweet flavors, and inconsistent quality. Discussions on platforms like Reddit reveal a spectrum of opinions, with some praising the creativity of the flavors and others questioning the necessity of the celebrity tie-in.
The Bigger Picture: Celebrity Collaborations in the Culinary World
Crumbl’s partnership with the Kardashian-Jenner family is part of a broader trend of celebrity collaborations in the food industry. By aligning with high-profile figures, brands can tap into new audiences and generate buzz. However, such collaborations also invite scrutiny and can polarize existing customer bases. It’s a delicate balance between innovation and staying true to brand identity.
Whether you’re a die-hard fan of the Kardashian-Jenner family or simply a cookie enthusiast looking to try something new, Crumbl’s latest offerings provide a unique tasting experience. As with any limited-edition release, it’s an opportunity to indulge in flavors that may not return. However, it’s also essential for brands to listen to customer feedback and ensure that collaborations enhance the overall brand experience rather than detract from it.
In the end, the success of such ventures hinges on the quality of the product and the satisfaction of the customers. As the saying goes, the proof is in the pudding—or in this case, the cookie.
