Tennis sensation Coco Gauff isn’t just making headlines with her powerful serves and swift footwork; she’s also inspiring a movement off the court by embracing and promoting natural hair. Through her partnership with Carol’s Daughter, a pioneering natural hair care brand, Coco is encouraging young girls to celebrate their curls and coils with pride. The second collaboration campaign was launched in April 2025.
Embracing Natural Beauty
At just 20 years old, Coco Gauff has become a role model both in sports and in the beauty realm. Her enthusiasm for sporting natural hair challenges traditional beauty standards and inspires others to take pride in their curls and coils.
A Powerful Partnership
In April 2024, Carol’s Daughter announced a multi-year partnership with Coco Gauff, marking the brand’s first official hair sponsorship of the tennis star. This collaboration aims to uplift Black beauty and empower individuals to embrace their natural hair textures. Coco expressed her excitement about the partnership, stating, “I’m delighted to announce my partnership with Carol’s Daughter. Their knowledge of natural hair care is unmatched, and I couldn’t be prouder to align with a brand that shares my values. I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”
Inspiring Confidence in Young Girls
Coco’s visibility and authenticity resonate deeply with young girls who see themselves reflected in her. By confidently showcasing her natural hair, she sends a powerful message about self-acceptance and pride. Lisa Price, founder of Carol’s Daughter, highlighted the significance of this representation: “The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her.”
Coco’s Hair Care Favorites
Maintaining healthy, vibrant curls requires the right products and routines. Here are some of Coco’s go-to Carol’s Daughter products:
- Goddess Strength 7 Oil Blend Scalp & Hair Oil: This oil moisturizes and strengthens weak strands, promoting healthier hair.
- Black Vanilla Moisture & Shine Leave-In Conditioner: Ideal for dry, dull, or brittle hair, this conditioner adds moisture and shine.
- Black Vanilla Moisture & Hold Jelly: Provides hold and moisture for styling, enhancing natural curls.
- Goddess Strength Smooth & Shape Balm: Helps to smooth and shape weak, breakage-prone hair.
These products are part of her routine to keep her curls strong and springy.
Tips for Embracing Your Natural Hair
Inspired by Coco’s journey? Here are some tips to help you embrace and care for your natural hair:
Find the Right Products: Look for products that cater to your specific hair type and needs. Ingredients like castor oil and biotin can help strengthen and nourish your curls.
Establish a Routine: Consistency is key. Develop a hair care routine that includes cleansing, conditioning, moisturizing, and protective styling.
Protect Your Hair: Use protective styles to minimize damage and retain length. Ensure your hair is well-moisturized before styling.
Limit Heat Styling: Excessive heat can lead to damage. Embrace your natural texture and use heat styling tools sparingly.
Seek Professional Advice: Consult with a hairstylist who specializes in natural hair to get personalized recommendations and treatments.
Final Thoughts
Coco Gauff’s partnership with Carol’s Daughter is more than a business collaboration; it’s a movement towards embracing and celebrating natural beauty. By showcasing her authentic self, Coco empowers young girls to do the same, fostering a community where curls and coils are worn with pride.
