After a series of “mysterious” photos and videos, it is now official, Ariana Grande is the new face of Givenchy.
The French fashion giant first posted photos and a video that show a silhouette of a woman flipping her ponytail. The caption read, “CAPTION THIS. THE NEW FACE OF GIVENCHY, REVEALED TOMORROW. #GIVENCHYFAMILY”.
Although we weren’t sure who the mysterious woman was, we know Arianna is known for her high ponytail. The next day it was officially announced that Ariana Grande and her ponytail would be the face of the Givenchy winter campaign.
It was explained in a press release that Grande was chosen because “she naturally embodies the spirit of the Givenchy woman with impertinence, generosity and a lightning wit—all cloaked in a touch of mystery.”
The young singer stated that she has always admired this fashion house and is proud to work with them. The collaboration is already known under the hashtag #Arivenchy and we can expect the new campaign to be unveiled after July.