Only a few days after releasing her seventh album Alicia, Alicia Keys surprised us with more great news. The Grammy Award-winning singer announced that she will be launching her own lifestyle and beauty brand called Keys Soulcare in partnership with E.L.F.
Keys first shared the news on her Instagram page on September 22, saying that KeysSoulcare will be opening its doors very soon.
“My Fam!! I’ve been dying to share something really special with you. Something that will bring us closer to ourselves, our radiance, our confidence, and each other. A place where we can have real conversations about who we are and who we want to be. It’s called @KeysSoulcare,” the singer wrote.
According to the press release, the skincare collection is expected to be released in early 2021. We still don’t know what products the company will launch, but the line will certainly cover everything from skincare to haircare and more. Keys herself participated in developing quality skin-care and body-care products, with the help from certified dermatologist Renée Snyder.
If like us you can’t wait to see what they have in store for us, make sure to follow KeysSoulcare on social media for more news.