What’s Jamsu and How Does It Make Your Makeup Stay On Longer?

Photo by Askar Ulzhabayev on Unsplash

Jamsu is a Korean beauty trend that doesn’t cost a cent and helps create a matte, finished makeup look that stays on all day. The secret?

Ice cold water!

Here’s how to use Jamsu to achieve flawless skin from home.


Cleanse & Moisturize

First, cleanse and apply toner as per your usual skincare regime. Finish with your usual moisturizer to help your foundation stick. If you aren’t moisturizing before you apply your foundation, we recommend that you do. It helps it stay on longer!

Apply Foundation & Concealer

Apply your favorite foundation and concealer. Apply evenly just as you would normally.

Apply Translucent Powder

When you’ve finished, apply a translucent powder to your foundation to help it stay on.

Submerge Your Face In Cold Water!

Next, fill a bowl of ice cold water and submerge your face in it! Hold your face in the icy water for 15-20 seconds. This may sound absurd, but according to Korean beauty experts, it works a charm. Not only does it help create a matte finish by shrinking your pores, it also helps your makeup stay on longer.

Pat Dry With a Towel

When you have finished, pat your skin lightly with a dry towel. Apply the rest of your makeup and voila! You are good to go.