Beauty aficionados have no qualms about buying new products, even when they already have a full stock of great choices at home. They’re always willing to try something new, unique, and off the beaten path.
Aside from being able to support small, local businesses, perhaps the best part about a select group of emerging beauty brands is that many of them have been tested to be free from allergens and gluten, as well as maintaining that their products have not been and will not be tested on animals. Conscious consumption is gaining steam, especially for millennials, so it’s always great to stay “woke” even as you shop.
Without further ado, here’s a roundup of the top 5 emerging indie beauty brands you should check out and support ASAP:
Herbivore Botanicals
Drunk Elephant
https://www.instagram.com/p/BeWjMSInZOD/?tagged=drunkelephant
Lawless Beauty
https://www.instagram.com/p/BdMOlV1BW8X/?tagged=lawlessbeauty
Captain Blankenship
Pacifica
https://www.instagram.com/p/_lWhbzCT4I/?tagged=pacificacosmetics
