Rihanna Enters the Haircare Scene With New Brand Fenty Hair

Rihanna at the Fenty Pop-up Store in 2019
Rihanna at the Fenty Pop-up Store in 2019. Photo by Dominique Maitre/WWD/Shutterstock (10245477a)

It’s been a true joy to see Rihanna take the world by storm with Fenty Beauty, and its offer is constantly expanding. Just when we thought we’d seen it all, she decided to surprise us with the launch of Fenty Hair, a new line of products designed to strengthen and repair your hair.

Rihanna always enjoyed switching up her hair, and we’ve seen her go through many transformations over the years. She tried every texture, color, and length on the map, and her constant experiments inspired her to launch her own haircare line.

Rihanna joined forces with the best chemists and hair stylists in the industry in an attempt to craft a line of products that fit people of different hair lengths and styles.

“Everyone can find a go-to within this lineup. From my curly hair people to those who love protective styles, to those with short or wavy hair. Short hair or long hair, there’s something for you. There’s no limit to what your hair can do when it’s healthy and thriving,” she explained in one of the promotional videos.

Fenty Hair is officially launching on June 13, and its first product Replenicore-5 has been described as a “proprietary complex that’s clinically tested to repair, strengthen, hydrate, smooth, and protect at every step.”