It’s been a few months since Selena Gomez announced she’s launching her own beauty brand and we’ve been patiently awaiting it ever since. The wait is finally over, and Rare Beauty is finally here to take our makeup game to the next level.
Rare Beauty finally became available on September 3rd—both online and at Sephora’s stores in North America—and it’s everything we’ve hoped for.
The first drop features lip, eye, and face products, and several makeup tools, such as brushes and makeup sponges.
Gomez previously revealed she’ll be launching 48 shades of foundation, and it turns out she wasn’t kidding. The Rare Beauty website even features a shade finder, helping you pick the foundation that best represents your skin tone. The list of current Rare Beauty products also includes lip cream, liquid luminizer, primer, concealer, lip balm, liquid blush, and more.
When Gomez first announced the launch of Rare Beauty, she said its main goal is “to promote self-acceptance and give people the tools they need to feel less alone in the world.” Her makeup products are 100% vegan and cruelty-free, and one percent of all sales are going towards organizations providing mental health services through The Rare Impact Fund.
