Kim Kardashian is the Latest Star to Enter the Skincare Scene

Kim Kardashian West at the 2020 Vanity Fair Oscar Party
Kim Kardashian West at the 2020 Vanity Fair Oscar Party. Photo by Broadimage/Shutterstock (10552567ii)

After taking the makeup world by storm, celebrities are slowly moving to skincare. Kim Kardashian is the latest star to announce the launch of her skincare brand SKKN, set to hit the shelves later this month with an inaugural nine-product line.

The launch of a skincare line seems like a logical next step for Kardashian after she found success with several other brands, including Skims, KKW Beauty, and KKW Fragrance. She’s following in the footsteps of her younger sister Kylie Jenner, who launched her own skincare brand Kylie Skin in 2020.

Just like Jenner, Kardashian joined forces with Coty to create a nine-product skincare collection sitting at the intersection of elevated simplicity and innovative science.

“You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity. I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!” said Kardashian in a statement.

The first drop will feature a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, moisturizer, eye cream, vitamin C oil, and nighttime oil. All the products will be priced under $100 and they’ll be exclusively on from June 21.