Celebrity beauty brands have been going strong in recent years, and Blake Lively decided to enter the scene, on her own terms. After seven years in the making, her hair care brand Blake Brown Beauty is finally here, and it features a line of products that will help you take your hair to the next level.
Lively’s hair became one of her signature signs over the years, and her fans have been begging her to launch a hair care brand for years. Gossip Girl actress finally answered their prayers, but there’s a reason why it took seven years for Blake Brown Beauty to see the light of day.
After working with some of the top people in the industry and developing the system that works for her hair, Lively had a very clear vision in mind when she decided to launch her own brand.
“I wanted something that was more affordable but had the same salon/red carpet performance… I also wanted scents that felt like fragrances I would actually buy as high-end perfume. I wanted it to be cleaner than the products I was using with great results so I didn’t feel nervous sharing it with family,” she wrote in a statement on Instagram.
Blake Brown Beauty is available on the brand’s official website and select Target stores, and it offers nourishing and strengthening shampoos and masks, priced between $19 and $25.