Following Ivy Park’s split from Topshop last year, we didn’t know what to expect from the activewear line. Beyoncé announced that she was partnering with Adidas back in April and the singer has finally given us a sneak peek at the merge, which officially drops January 18.
Beyoncé took to Instagram to make the announcement and she posted six different posts teasing the drop that overtook our feed. In two posts her hair is on fleek, she’s either rocking box braids or a wig, either way, we’re loving the look. The braids are completed with maroon and cream beads that read Ivy Park.
Also included in the photos were a gold Ivy Park grill in Beyoncé teeth, an Ivy Park ear cuff, a sweatshirt in maroon, a gold Ivy Park ring, and white sneakers with maroon and orange detailing.
Beyoncé told Elle that the collection is going to have gender-neutral items, “This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
The collection was also influenced by Bey’s style, “It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power,” she told Elle.
