As the 2025 Girl Scout Cookie season kicks off, enthusiasts are met with bittersweet news: two fan-favorite flavors, Girl Scout S’mores®, and Toast-Yay!®, will be discontinued after this year’s sales period.
Introduced in 2017, the Girl Scout S’mores® cookie features a crunchy graham sandwich with chocolate and marshmallow filling, capturing the essence of the classic campfire treat. Toast-Yay!®, launched in 2021, offers a unique French toast-inspired flavor, complete with a delightful icing dip.
The decision to retire these flavors is part of the Girl Scouts of the USA’s (GSUSA) strategy to refresh their cookie lineup and potentially introduce new offerings in the future. A GSUSA spokesperson hinted at this possibility, stating, “Discontinuing Toast-Yay! and Girl Scout S’mores may lead to something new and delicious,” as reported by CBS News.
Fans have expressed disappointment over the announcement, with many taking to social media to share their fondness for the retiring cookies. Some enthusiasts are already planning to stock up before the flavors disappear from shelves.
With the two flavors joining the “Raspberry Rally” in retirement, GSUSA likely hopes this announcement won’t trigger the kind of online frenzy seen two years ago, when, according to CNN, the limited-edition raspberry cookie became so popular that boxes were resold on eBay for up to $30 each.
Despite the retirement of these two varieties, the 2025 cookie lineup remains robust, featuring classics such as Thin Mints®, Samoas®/Caramel deLites®, and Peanut Butter Patties®/Tagalongs®, as reported by Fox News. These enduring favorites continue to delight consumers nationwide.
The Girl Scout Cookie Program, recognized as the world’s largest entrepreneurial program for girls, enables participants to develop essential skills, including goal setting, money management, decision-making, people skills, and business ethics. Proceeds from cookie sales directly support local councils and troops, funding activities like camps, community service projects, and educational trips.
This year’s cookie season runs from January through April, with specific dates varying by region. Customers can purchase cookies through local Girl Scouts, at booth sales, or online via the Digital Cookie® platform, with direct shipping available starting February 21. To locate cookie booths or learn more about purchasing options, consumers can visit the official Girl Scout Cookie Finder website or text COOKIES to 59618.
As the season progresses, GSUSA encourages supporters to seize the opportunity to enjoy Girl Scout S’mores® and Toast-Yay!® one last time. While bidding farewell to these beloved flavors may be challenging for some, the organization remains committed to evolving its offerings and providing new, exciting treats in the future.
In the meantime, cookie enthusiasts are advised to check with their local councils for availability, as the soon-to-be-retired flavors may vary by location. By participating in this year’s cookie program, consumers not only indulge in their favorite treats but also contribute to the empowerment and development of Girl Scouts across the country.
