The celebrity beauty market is pretty crowded these days, but that’s not stopping some of our favorite celebrities from starting new brands. Ariana Grande is the latest star to enter the cosmetics scene with R.E.M. Beauty, but what is this brand all about?
Grande’s decision to enter oversaturated beauty field may seem reckless, but she’s actually been working on this brand for over two years. Her main goal was to come up with a line of products that will help people bring their most vivid, limitless, and creative dreams to life.
“Makeup is so personal and to have the opportunity to help people feel even more beautiful than they already are in their own skin, and also to just provide tools that support and encourage people in their creativity and self-expression is a gift that I’ll never take for granted,” says Grande in a press release.
After months of anticipation, the inaugural R.E.M. Beauty line launched on November 12th, and it features a total of twelve products. “Ultraviolet” collection features eyeshadow palettes, mascaras, eyeliners, eyelashes, lipsticks, lip glosses, and highlighters in ten different shades.
With prices ranging from $15 to $24, R.E.M. Beauty is relatively affordable for a celebrity beauty brand, and you can shop for all the products on its official website.