AMUR is the sustainable, eco-friendly fashion brand you need on your radar.
Originating in New York City, the philosophy of the brand is that fashion does not need to come at the expense of the environment. AMUR stands for “A Mindful Use of Resources,” and this is exactly what the company embodies.
In addition to using sustainable fabrics, AMUR is focused on creating designs that will last. They are less concerned with come-and-go trends and want to create iconic pieces that can be worn season after season.
“I came to a point where I learned that fashion is the second most contaminating industry in the world, and I had to make a change. I felt it was necessary to do things in a different, better way,” founder Sofia Shannon told NYLON.
“It’s important because I also love nature. To me, nature is the ultimate luxury. There is nothing I enjoy more than relaxing at the beach, swimming in a lake, or hiking in the mountains. Why wouldn’t I want to preserve the environment?”
You can shop the collection here.
