When Kim Kardashian first launched SKKN, she envisioned it as a skincare brand, but she decided to expand its offer. The reality star and business mogul used SKKN to re-enter the beauty scene with her first makeup line in years.
Kardashian hasn’t given us a makeup line ever since she shut down KKW Beauty and KKW Fragrance, but it turns out she’s been plotting her comeback ever since. She wanted to unite all her cosmetic brands under one umbrella, and SKKN proved to be a perfect vessel for this business endeavor for a reason.
“In developing SKKN BY KIM Makeup, my goal was not only to create universally-flattering cosmetic essentials, but also to ensure that our products are clean, hydrating, and help improve the look and feel of skin with every wear,” said Kardashian on Instagram.
Kardashian re-entered the makeup scene with three brand-new products in neutral hues: velvety-smooth lipliners in 14 different shades, soft matte lipsticks in 10 colors, and the Classic Mattes Eyeshadow Palette with 12 warm and cool neutral shades.
The products in this collection are priced between $22 and $50, and they’re available on SKKN’s official website, along with the brand’s skincare products, ranging from cleansers and toners to face and eye creams.