Gaga created this range with the help of her longtime makeup artist Sarah Tanno, who says that they don’t want people to use this makeup to try and look like Lady Gaga. “We want you to use these tools to express yourself in whatever way that is,” Tanno said.

Gaga agreed with this, saying that the range is all about empowering people to be strong and unique.

“God gave me this voice for a reason, I don’t know why, I ask myself that question all the time,” the pop icon told Business of Fashion in July. “But I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”

Haus Laboratories’ makeup range is comprised of only four products – Glam Attack Liquid Shimmer Powders, Eye-lie-ner Liquid Eyeliner, RIP Lip Liners, and Le Riot Glosses. Each of them is created to be multi-use – the singer says she uses lip liners as lipsticks and applies Glam Attack shadows all over her face.

The singer also collaborated with Face Lace to create one more unique product for the line called Armor Masque No. 1. This is an intricate, lace-like eye sticker you can place below and above your eyes, recreating some of Gaga’s most memorable makeup looks.

The entire Haus Laboratories makeup line is available on amazon.com and hauslabs.com.

The post Lady Gaga’s Makeup Line is Finally Here appeared first on My Daily Magazine - Art, Design, DIY, Fashion and Beauty !.

Over the years, countless celebrities have attempted to break into the beauty and fashion market. Kylie Jenner’s Kylie Cosmetics has been an enormous success along with Rihanna’s inclusive Fenty Beauty. Now, Gaga wants a slice of the lipgloss-coated pie.

What makes the Oscar-winning pop sensation’s approach different is that she is launching her makeup line exclusively through Amazon. Haus Laboratories will thus be the first cosmetic brand to be launched by the retail giants and will be released in nine countries simultaneously.

Gaga explained her choice to work with Amazon to The Business of Fashion and said: “If it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty’.”

You can watch the teaser video for the new beauty range here:

The post Lady Gaga Has Collaborated With Amazon For Her First Beauty Range appeared first on My Daily Magazine - Art, Design, DIY, Fashion and Beauty !.

Gaga created this range with the help of her longtime makeup artist Sarah Tanno, who says that they don’t want people to use this makeup to try and look like Lady Gaga. “We want you to use these tools to express yourself in whatever way that is,” Tanno said.

Gaga agreed with this, saying that the range is all about empowering people to be strong and unique.

“God gave me this voice for a reason, I don’t know why, I ask myself that question all the time,” the pop icon told Business of Fashion in July. “But I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”

Haus Laboratories’ makeup range is comprised of only four products – Glam Attack Liquid Shimmer Powders, Eye-lie-ner Liquid Eyeliner, RIP Lip Liners, and Le Riot Glosses. Each of them is created to be multi-use – the singer says she uses lip liners as lipsticks and applies Glam Attack shadows all over her face.

The singer also collaborated with Face Lace to create one more unique product for the line called Armor Masque No. 1. This is an intricate, lace-like eye sticker you can place below and above your eyes, recreating some of Gaga’s most memorable makeup looks.

The entire Haus Laboratories makeup line is available on amazon.com and hauslabs.com.

The post Lady Gaga’s Makeup Line is Finally Here appeared first on My Daily Magazine - Art, Design, DIY, Fashion and Beauty !.

Over the years, countless celebrities have attempted to break into the beauty and fashion market. Kylie Jenner’s Kylie Cosmetics has been an enormous success along with Rihanna’s inclusive Fenty Beauty. Now, Gaga wants a slice of the lipgloss-coated pie.

What makes the Oscar-winning pop sensation’s approach different is that she is launching her makeup line exclusively through Amazon. Haus Laboratories will thus be the first cosmetic brand to be launched by the retail giants and will be released in nine countries simultaneously.

Gaga explained her choice to work with Amazon to The Business of Fashion and said: “If it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty’.”

You can watch the teaser video for the new beauty range here:

The post Lady Gaga Has Collaborated With Amazon For Her First Beauty Range appeared first on My Daily Magazine - Art, Design, DIY, Fashion and Beauty !.