MCM’s global creative officer Dirk Schönberger explained they picked Eilish as the new face of their campaign because she’s a role model for younger generations and perfectly captures the fluidity and self-expression they wanted to celebrate.

“This is such a strong message at a time where uniformity is somehow on the rise. She’s a game-changer: Not only is she disruptive, but it also feels like she can’t be corrupted. It’s not a marketing trick: She is that person. She really stands out in the current music scene,” told Schönberger to WWD.

It doesn’t hurt that items from this collection perfectly fit Eilish’s personal style. We could totally imagine her wearing the petite pink fanny pack and the monogrammed bucket hat from promotional photos on a daily basis.

The post Billie Eilish Stars in MCM’s Gender-Fluid New Campaign appeared first on My Daily Magazine - Art, Design, DIY, Fashion and Beauty !.

MCM’s global creative officer Dirk Schönberger explained they picked Eilish as the new face of their campaign because she’s a role model for younger generations and perfectly captures the fluidity and self-expression they wanted to celebrate.

“This is such a strong message at a time where uniformity is somehow on the rise. She’s a game-changer: Not only is she disruptive, but it also feels like she can’t be corrupted. It’s not a marketing trick: She is that person. She really stands out in the current music scene,” told Schönberger to WWD.

It doesn’t hurt that items from this collection perfectly fit Eilish’s personal style. We could totally imagine her wearing the petite pink fanny pack and the monogrammed bucket hat from promotional photos on a daily basis.

The post Billie Eilish Stars in MCM’s Gender-Fluid New Campaign appeared first on My Daily Magazine - Art, Design, DIY, Fashion and Beauty !.